After 60 years, we celebrate a lifetime of iconic jeans and all our extraordinary eras. Above all, we will take you back to the future to celebrate and reclaim our heritage.

In honour of this celebration, we have produced a special campaign video inspired by our legacy. This campaign takes you through our heydays and shows that Lois is for everyone, now and forever.

Someting old, something new. We deeply appreciate where we come from, but it never keeps us from moving forward. After 60 years, we’re only just getting started...