Lois V Denim

Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.


Inspiring Lois stories. Discover our latest
collections, editorials and special items.

Purienne x Lois Jeans

Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.

Eternal Beauty

Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.

Waking Up In NYC

Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.

A ‘daring basic’ influenced by our heritage and inspired by the movers and shakers of the past. This signature flared piece will always be our most celebrated fit. Timeless
and chic, no fl are will ever compare..
— Raval Lea Soft

As Seen On

Discover the collection as seen on our Lois family.