Lois V Denim

Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.


Inspiring Lois stories. Discover our latest
collections, editorials and special items.

Purienne x Lois Jeans

Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.

Eternal Beauty

Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.

Waking Up In NYC

Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.

A perfect high-waisted straight fit, made with sustainable techniques to enhance the vintage look. Straight out of our archives with a contemporary touch.
— Lois V Denim

As Seen On

Discover the collection as seen on our Lois family.